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COVID-19 SMALL BUSINESS SUPPORT ARCHIVE

e-Commerce 101: What, why, and how
Thursday, April 2, 2020

Presented by Digitial Main Street. Join us online for an E-commerce webinar, to help business owners with the basic concepts of setting up an online shop. We will go over the steps required before launching a store to assist with the basic foundations and necessary steps you need to start selling online.
Register here: https://digitalmainstreet.ca/event/ecommerce-101-what-why-and-how/ 

Shopify Presents: Offline to Online 
Friday, April 3, 2020

Presented by Digitial Main Street. This session is geared towards helping businesses get set up to sell online for the first time. We'll cover e-commerce basics like how to set up your store, list your first products, take payment, and ship items to your customers! Bring any questions that you may have to the session and Tim will be happy to help you navigate the best path forward.
Register here: https://digitalmainstreet.ca/event/shopify-presents-offline-to-online/  

Cash Flow Strategies and Government Incentives in the time of COVID-19 (BDO) 
Friday, April 3, 2020 

Presented by BDO. This webinar reveals the key steps you can take to manage cash flow in this unprecedented time. From the latest government incentives to Canadian tax tips to U.S. tax strategies – this webinar is designed to help you get through the current cash crunch.
Register here: https://webinars.on24.com/BDO/2253900  

COVID-19: Making Sense of Federal and Provincial Business Support Programs
Friday, April 3, 2020

Presented by Ontario Chamber of Commerce. The federal and provincial governments have made a number of announcements over the last number of days about business supports designed to assist companies through the COVID-19 crisis. What do we know and what details do we still need to know? Chamber Network members are looking for answers and much is still a moving target. In particular, what is the Canada Emergency Wage Subsidy of 75% and who is eligible? What should businesses be considering now with all the various subsidies and programs?
Register here: https://www.eventbrite.ca/e/covid-19-making-sense-of-federal-and-provincial-business-support-programs-tickets-101803948350

Customer Engagement During COVID-19 
Monday, April 6, 2020

Presented by Digitial Main Street. In this workshop, you will get practical tips and tricks to use social media, email marketing, and Google My Business platforms to create meaningful engagement with your customers and community. This in-depth and informative presentation will be given by our Digital Service Squad Members, and is a unique opportunity to learn from them and participate in AMA (ask me anything) question and answer sessions.
Register here: https://digitalmainstreet.ca/event/customer-engagement-during-covid-19-how-to-stay-top-of-mind-for-your-customers-during-this-time/  

Website Building Bootcamp for Beginners 
Tuesday, April 7, 2020

Presented by Digitial Main Street. Building a website for your business can be a very complicated and frustrating experience if you’ve never attempted it before. There are lots of pitfalls and roadblocks you can avoid by attending this boot camp! Many first time builders have to bear the expense of completely rebuilding their website a second time, after they learn the hard way.
Register here: https://digitalmainstreet.ca/event/website-building-for-beginners-boot-camp-april-7/

Facebook and Instagram Advertising on a Small Budget: Online Webinar 
Tuesday, April 7, 2020

Presented by Digitial Main Street. Whether you have $0, $50, or $100 a month to spend on Facebook and Instagram, you can still reach your target customers and clients. Discover some creative ways to do so in this beginner-level webinar. 
Register here: https://digitalmainstreet.ca/event/facebook-and-instagram-advertising-on-a-small-budget-online-webinar/ 

Web Presence 101: Ensuring your foundation is set 
Wednesday, April 8, 2020
 
Presented by Digitial Main Street. Your customers are on the web. Having a website and online presence strategy allows you to market your small business online. In this workshop we’ll discuss the importance of online presence for your business success and what you need to know about getting started. 
Register here: https://digitalmainstreet.ca/event/web-presence-101-ensuring-your-foundation-is-set/ 

How to Adjust Your Business Strategy to Survive COVID-19
Wednesday, April 8, 2020

Presented by Sticky Branding. Jeremy will share a proven strategy to adjust your strategy for COVID-19. He shows you how to gain control of your business by being fast, proactive and helpful. He will show you how to get ahead of this crisis to generate revenue quickly while building your brand for the future — when this crisis ends.
Register here: https://zoom.us/webinar/register/WN_Yk_Ld4JZR1ucjW1T5fBYzA

Managing Business Finances During a Crisis
Thursday, April 9, 2020

Hosted by Millworks and Presented by KPMG LLP. Senior KPMG Manager of Tax, Shawn Bibeau will discuss financial tips and strategies for small businesses to survive a crisis. He will also discuss the latest government aid programs accessible to local businesses. Join us to stay informed!
Webinar link here: https://cityssm.my.webex.com/cityssm.my/j.php?MTID=m14cc79f8d92f2e0e593ea5c6ebad4f0a
Meeting Number (access code): 790 964 070    Meeting password: ssmed    Join by phone 416-216-5643
Webinar recording here: https://cityssm.my.webex.com/recordingservice/sites/cityssm.my/recording/playback/d764d9a623a24ffeb232448dc10cba30
Password to view: Ssmecdev1

Immigration Impacts for Business COVID-19
Thursday, April 9, 2020

Presented by Ontario Chamber of Commerce. The COVID-19 pandemic continues to spread, straining Ontario businesses as they attempt to identify and cope with restricted movement, containment measures and regulatory restrictions affecting their employees and operations. During this webinar, two immigration managers from Fragomen’s Toronto office will provide the most up-to-date immigration-related intelligence and compliance guidance.
Register here: https://www.eventbrite.ca/e/immigration-impacts-for-business-covid-19-tickets-102109973680

COVID-19 & Your Human Resource Concerns
Tuesday, April 14, 2020

Presented by Wishart Law Firm and the Chamber of Commerce. Learn about cybersecurity and remote working, COVID-19 and implications for contract performance, updates on employer obligations during COVID-19 as well as supports available for employers/employees.
Registration: E-mail bhodgkinson@wishartlaw.com. Details will be forwarded to join the presentation on Zoom.

Understanding and accessing BCAP and Capital Loans during COVID-19
Tuesday, April 14, 2020

Presented by the Ontario Chamber of Commerce. Join OCC for a lunch-time webinar discussion on Understanding and Accessing BCAP Programs and Capital Loans during Covid-19. During this event you will get to hear from three experts from some of Canada’s top institutions: Meridian, MNP and RBC, as they share the most up-to-date information on accessing the BCAP programs and capital loans. Businesses of all industries and sizes are encouraged to attend!
Register here: https://www.eventbrite.ca/e/understanding-and-accessing-bcap-and-capital-loans-during-covid-19-tickets-102257444770

Webinar with Shopify: Using eCommerce to Keep your Business Running
Wednesday, April 15, 2020

Presented by the Canadian Chamber of Commerce. Could e-commerce be an option to get your business through the COVID-19 crisis? Join Canadian Chamber of Commerce and Shopify on Wednesday, April 15, as we discuss options for navigating your business through this new environment. We will explore the use of resources and e-commerce tools that you can access through Shopify, as well as answer your questions about their platform and transitioning your business to online operations. 
Register here: https://www.eventbrite.ca/e/webinar-with-shopify-using-ecommerce-to-keep-your-business-running-tickets-102374908106

COVID-19: Get financing and support for your business
Thursday, April 16, 2020

Presented by Export Development Canada. Join EDC to learn about: the assistance programs and resources available to your company through your financial institution, the federal government, and EDC; how to determine what assistance you qualify for, how to apply, and the timing you can expect; how EDC is helping our customers with capital, insurance and knowledge in our newly-expanded role, and where to get information and who to contact.
Register here: https://www.edc.ca/en/events/webinar/get-the-financing-and-support-you-need.html?utm_source=eloqua&utm_medium=edc-email&utm_campaign=ac-kbs_accessingcredit2020&utm_content=link_invite1a_apr-20_e&elqcst=272&elqcsid=1875
Downloads: EDC PowerPoint PresentationCOVID-19 Supports for Canadian BusinessesEDC Webinar Helpful Links & Resources,  Export Help COVID-19 Care Package - Ontario

Transitioning to Online Sales: A guide for local businesses
Wednesday, April 22, 2020

Hosted by Success with Digital, presented by Jeranamo Solutions. There's never been a time when local businesses are being called to adapt to the digital economy than now. We've teamed up with the Chamber of Commerce to bring you this guide on how to implement ecommerce in your local business. After the webinar you will have an understanding of the platforms available, logistics of launching an ecommerce site and knowing how to launch your site to, both, existing and new customers.
Register: https://www.bigmarker.com/success-with-digital/Transitioning-to-Online-Sales-A-guide-for-local-businesses
Webinar recording here: https://www.bigmarker.com/success-with-digital/Transitioning-to-Online-Sales-A-guide-for-local-businesses
Downloads: Ecommerce EcosystemCore StoreBTIF Program Information

Small Business Websites 101
Wednesday, April 22, 2020

Presented by Digitial Main Street. You don't need a big budget to get noticed on the web - you just need creativity! Savvy businesses are using bootstrap digital marketing techniques to amplify their message online. In this hands-on workshop, you'll learn the tricks and tools needed to market your business effectively on a shoestring budget. 
Register here: https://digitalmainstreet.ca/event/small-business-websites-101-online-webinar/ 

Transitioning to Remote Worker Environment Webinar
Thursday, April 23, 2020

Presented by Sault Ste. Marie Innovation Centre. Needless to say, this new way of living and working as a result of the COVID-19 pandemic, is challenging and difficult for most, and will likely be remembered by each of us for a lifetime. Despite the challenges, this new remote work style offers the opportunity to develop and refine a new skillset. During this webinar, we’ll cover the following topics: Assess your IT infrastructure, Remote Worker Policies, Managing in a Remote Environment, and Hints & Tips for Remote Workers.
Register here: https://www.eventbrite.ca/e/transitioning-to-remote-worker-environment-registration-102689820016
Downloads: Transitioning to Remote Working

SEO Fundamentals
Thursday, April 23, 2020

Presented by Digitial Main Street. You have a website, but how do customers find it? You need to drive traffic to your website by making sure your business shows up on Google when customers search. This beginner workshop will teach you how to connect your business to customer searches on Google and how to optimize your website and digital presence for Google, without costing you money. 
Register here: https://digitalmainstreet.ca/event/seo-fundamentals-online-webinar/ 

Small Business Data Privacy and the Law
Tuesday, April 28, 2020

Presented by Digitial Main Street. Most small businesses don’t have onsite IT departments, but that doesn’t mean you’re off the hook when it comes to keeping your customer and client data secure. Discover how to do so effectively and safely in this beginner-level webinar. 
Register here: https://digitalmainstreet.ca/event/small-business-data-privacy-and-the-law-online-webinar/

Thrive to Survive with Healthy Sault & The Nudge
Wednesday, April 29, 2020

Hosted by Sault Ste Marie Chamber of Commerce, presented by Lou Derrer. In this 45 minutes Zoom call we will cover: Being a good role model, The role of habits and routine, Staying active, Creating new opportunities, The importance of proper nutrition, Maintaining a positive mindset, and Stress reduction strategies. 
Register here: https://www.ssmcoc.com/events/details/webinar-thrive-to-survive-with-healthy-sault-the-nudge-51

Supporting Your Employees During COVID-19
Wednesday, April 29, 2020

Hosted by Millworks and presented by Louise Caicco Tett. Join Louise Caicco Tett from Health and Safety Professionals Inc. Louise will discuss ways that you can support your employees as we navigate through the effects and changes of the COVID-19 crisis. It's so important to continue working together and supporting each other to get through this time. She will focus on the following topics: supporting essential on-site staff, supporting employees working from home, and supporting employees on temporary layoff. A discussion period will follow to share what is working for your business and what you are struggling with. You'll also have the opportunity to ask specific questions so that you can continue supporting your employees effectively.
Register here: https://www.eventbrite.ca/e/supporting-your-employees-during-covid-19-tickets-103245923336?fbclid=IwAR0c437X62cLPliQlZft8970G195yc7D-l4yYR9NcM4Xm8VztdDCWZM175s
Webinar recoding here: https://cityssm.my.webex.com/recordingservice/sites/cityssm.my/recording/play/efccfdb1bb8c44518eb0c277f3b9f367
Password: zPzTCpT2
Downloads: Supporting Your Employees During COVID-19 Presentation

Social Media for Small Business
Wednesday, April 29, 2020

Presented by Digital Main Street. Social media can be a very powerful tool for business growth, but first you need to know what it is and how it works. In this fun and interactive workshop, we’ll look at the basics of today’s popular social media channels—including Facebook, YouTube, Twitter, Instagram, LinkedIn, and Pinterest—and decide which are right for you. You’ll develop a social media plan that will drive business results without a big investment of time and energy.
Register here: https://digitalmainstreet.ca/event/social-media-for-small-business-online-webinar/

COVID-19: How to get through the crisis with an online strategy
Thursday, April 30, 2020

Presented by BDC. The COVID-19 pandemic is transforming the economy and bringing unprecedented challenges to businesses across Canada. As more customers go online for products and services, pivoting your business to take full advantage of these online opportunities can position you to emerge stronger in terms of who you sell to, how you sell and what you sell. Join BDC Chief Economist Pierre Cléroux who will give an economic update, and other experts who will share their expertise on adapting your business online during the pandemic and beyond.
Register here: https://www.bdc.ca/en/articles-tools/entrepreneur-toolkit/webinars/pages/how-get-through-crisis-with-online-strategy.aspx?fbclid=IwAR0uuMkQ-hrK3YKWF5VxDFw0nsj9OPbS7NQV13NBAS8FAFGlpYlVmwKD4l8

Maximizing Your Online Advertising & Digital Marketing Budget
Thursday, April 30, 2020

Presented by Digital Main Street. You don't need a big budget to get noticed on the web - you just need creativity! Savvy businesses are using bootstrap digital marketing techniques to amplify their message online. In this hands-on workshop, you'll learn the tricks and tools needed to market your business effectively on a shoestring budget.
Register here: https://digitalmainstreet.ca/event/maximizing-your-online-advertising-digital-marketing-budget-online-webinar-4/

Turning a Pause into Productivity – 20 Low Cost Ways to Work on Your Business
Tuesday, May 5, 2020

Hosted by Hosted by Destination Northern Ontario, presented by BC Hughes. There's no question that this is a stressful time. 'Will there be a summer tourism season' and 'how do I pay my bills now' are some of the questions racing through your mind. Chris's fun session can't solve the current situation, but it can help you deal with it and in doing so help your business be ready for when things come roaring back to life.
Register here: https://register.gotowebinar.com/register/4979357615727097614
Webinar recording here: https://www.gotostage.com/channel/116b93b38112426eb3a8aa0ee65ffc54

How's Your Digital Health? Upgrading Your Online Presence During the Pause
Wednesday, May 6, 2020

Hosted by Destination Northern Ontario, presented by The New Business. Your digital health is a measure of how effective, current and engaging your online presence is: Social - What makes for shareable, engaging content? How much should you post, where and when?; Website - What is essential, what isn't and how to update without breaking the bank; Third Party Sites and Apps - Which apps, review sites, and third-party tools are important to monitor, participate in, and win at? Using these 3 segments, we look at areas for improvement and develop a straightforward plan to improve your digital health with a simple scoring method. 
Register here: https://register.gotowebinar.com/register/4038957415137789454
Webinar recording here: https://www.gotostage.com/channel/116b93b38112426eb3a8aa0ee65ffc54
Downloads: Digital Health Checklist

Leadership When It Matters Most
Thursday, May 7, 2020

Hosted by Sault Ste. Marie Chamber of Commerce, presented by Dawna Kinnunen. In this webinar we will take a look at our leadership styles based on personality styles and how we may “affect” or “effect” our teams and customers. Key takeaways: Understand your leadership style from a different perspectives, Ideas on leading others based on their personality style to ensure your message is heard and understood, and How each “style” may respond to returning to the new normal.
Register here: https://www.ssmcoc.com/events/details/webinar-leadership-when-it-matters-most-52?fbclid=IwAR2ohpUBobGWULvFuCh2R5XhzB5pcdA8HnhJecR-tS4j6zoGhn6NGTNJYXk

Health and Safety Considerations as you Reopen for Business
Thursday, May 7, 2020

Hosted by Sault Ste. Marie Chamber of Commerce, presented by Louise Caicco Tett. We don’t know when it will happen, but as we flatten the curve, we can plan for a return to business. We begin with assessing the potential risks for our workforce and customers, and understanding the unique needs of our workers. Using the hierarchy of controls and public health recommendations, we can map out a plan to get our businesses back in motion.
Register here: https://www.ssmcoc.com/events/details/webinar-health-and-safety-considerations-as-you-reopen-for-business-56

Email Marketing Boot Camp
Thursday, May 7, 2020

Presented by Digital Main Street. Did you know that 2.4 million emails are sent every second worldwide, but most of them are never opened? Whether you are just getting started in business or you are a seasoned business owner, email is still the most cost effective and powerful marketing tool that can significantly increase profitability of your business. If you can just set it up right and get your target prospects to open that email…
Register here: https://digitalmainstreet.ca/event/email-marketing-boot-camp-webinar-may-7/

The Road from Today to Tomorrow - Northern Operators Share Their Path
Thursday, May 7, 2020

Hosted by Destination Northern Ontario. This panel discussion is centered around the COVID-19 crisis and how tourism businesses across the North are managing today, how they’re planning for the future, and how they expect to address workforce issues once tourism opens back up - which it will!
Register here: https://register.gotowebinar.com/register/8259317349765454093?source=Northern+Ontario

SSMCOC Town Hall with our local elected officials
Friday, May 8, 2020

Hosted by Sault Ste. Marie Chamber of Commerce. Join MP Terry Sheehan, MPP Ross Romano and Mayor Christian Provenzano for an online discussion about local business, the economy and the road to recovery from COVID-19. 
Register here: https://www.ssmcoc.com/events/details/ssmcoc-town-hall-with-our-local-elected-officials-55

Movement for Mental Health
Tuesday, May 12, 2020

Hosted by Millworks, presented by Amanda Lambert. Join Amanda Lambert, Registered Health and Exercise Practitioner, as she discusses the importance of being physically active and how it’s essential for our mental health as well as how it applies to the working environment. She will focus on: The link between Physical Health and Mental Health: How physical activity has positive effects on our mental health; How to improve our Mental Health: Learn techniques to improve your own mental health as a business owner and how you can support your employees mental health during this crisis; and How Strong Minds can help: Learn certain services that can help your employees mental health and how these services can have a positive impact in helping reduce anxiety, depression and stress as well as improving mood, sleep and memory.
Register here: https://www.eventbrite.ca/e/104131975542

First Aid Training During COVID-19
Tuesday, May 12, 2020

Hosted by Sault Ste. Marie Chamber of Commerce, presetned by Jennifer Dickson. Do you have staff with first aid certifications? Join us as we discuss: What’s happening with First Aid training during COVID-19, WSIB requirements, accommodations for certificates that have expired or are expiring, online training options during COVID-19, services offered by St. John Ambulance, including their free awareness course and first aid kits, supplies & AED’s.
Register here: https://www.ssmcoc.com/events/details/webinar-first-aid-training-during-covid-19-59

Creating a Culture of Positivity
Tuesday, May 12, 2020

Hosted by Sault Ste. Marie Chamber of Commerce, presented by Tammy Ovey. What will we look discuss? Changing your thinking, Changing your language, Using language as a leader to beat the 'Happiness Thieves" and to overcome anxieties as we slowly begin to reopen our world.
Register here: https://www.ssmcoc.com/events/details/webinar-creating-a-culture-of-positivity-58

Ramping Up as the Curve Flattens
Tuesday, May 12, 2020

Hosted by Desintation Northern Ontario. On the agenda: Easing back into business, What do you need to consider from a safety standpoint?, Getting your team up and ready, Anticipated business levels (based on research and forecasts – 3-year view), Market expectations - rise and decline
Register here: https://register.gotowebinar.com/register/589183608034919950?source=Northern+Ontario

Crisis Marketing: Where to Find Opportunities for Revenue and Growth During the Coronavirus Crisis
Wednesday, May 13, 2020

Hosted by Sticky Branding. Jeremy shows how to find opportunities for revenue and growth during the coronavirus crisis. Winston Churchill said, “Never waste a good crisis.” New customer needs are appearing, which is the opportunity for innovation and growth. After coronavirus, today’s needs can become tomorrow’s markets. What do you want your business and brand to look like at the end of the crisis?
Register here: https://us02web.zoom.us/webinar/register/WN_3i7vOL0ARQ6DV-JDeS1tkA

Mental Health for All- Supporting Employees And One Another
Wednesday, May 13, 2020

Hosted by Sault Ste. Marie Chamber of Commerce, presented by Amanda Lambert. She'll discuss: What is an EAP?, What to look for in your employees to identify them for referral, A Fitness Based Therapy Model - What it can look like for your business and your employees, Resources in Sault Ste. Marie, What Strong Minds can do for your business and how we can help your employees.
Register here: https://www.ssmcoc.com/events/details/webinar-mental-health-for-all-supporting-employees-and-one-another-57

Ecommerce Options for Small Business
Wednesday, May 13, 2020

Presented by Digital Main Street. It’s never been easier for small businesses to dip their toes into the world of ecommerce. Discover the fundamentals of selling online in this webinar that’s perfect for ecommerce beginners.
Register here: https://digitalmainstreet.ca/event/ecommerce-options-for-small-business-online-webinar/

The Big Reset + Big Data
Thursday, May 14, 2020

Hosted by Sault Ste. Marie Chamber of Commerce, presented by Jay Baguioro. 

This webinar will empower Entrepreneurs and Local business owners with valuable Digital Media insights and trends that will create opportunities and better prepare for a new beginning (Post Pandemic) We will touch on marketing trends, consumer behavior and best practices. Harnessing the power of Big Data and how it can be strategically leveraged to deliver immediate sales and marketing growth.
Register here: https://www.ssmcoc.com/events/details/webinar-the-big-reset-big-data-60

Intro to Google Analytics
Tuesday, May 19, 2020

Hosted by Success with Digital, presented by Jeronamo Solutions. Learn the basics of Google Analytics and understand your website traffic. Learn how to create an account, implement tracking code, and set up data filters. You’ll also learn about the different areas of dashboard and how to set up custom dashboards and shortcuts. By the end of this workshop you’ll be able to analyze basic reports and set up goals and campaign tracking. Requirements: A laptop with internet connection is required for this course, A Google Analytics account is required.
Register here: https://www.bigmarker.com/success-with-digital/Intro-to-Google-Analytics

Advanced Google Analytics
Tuesday, May 19, 2020

Hosted by Success with Digital, presented by Jeronamo Solutions. Create a data and analytics strategy that is catered to your business. Learn how to create readable reports that can include custom dimensions, metrics and event tracking that is specific to your business. This is an advanced course and covers segmentation and reports analysis as well as marketing strategies like remarketing and dynamic remarketing that show ads to customers who have visited your website. Requirements: A laptop with internet connection is required for this course, A Google Analytics account is required.
Register here: https://www.bigmarker.com/success-with-digital/Advanced-Google-Analytics

Facebook and Instagram Advertising on a Small Budget
Thursday, May 21, 2020

Hosted by Digital Main Street. Whether you have $0, $50, or $100 a month to spend on Facebook and Instagram, you can still reach your target customers and clients. Discover some creative ways to do so in this beginner-level webinar.
Register here: https://digitalmainstreet.ca/event/facebook-and-instagram-advertising-on-a-small-budget-online-webinar-copy/

SSMCOC Town Hall TWO
Friday, May 22, 2020

Hosted by Sault Ste. Marie Chamber of Commerce. Join us for our SECOND online discussion about local business, the economy and the road to recovery from COVID-19 with Mayor Christian Provenzano, MP Terry Sheehan, and MPP Ross Romano.
Register here: https://www.ssmcoc.com/events/details/ssmcoc-town-hall-two-63

How to restart your business in the wake of COVID-19
Friday, May 22, 2020

Hosted by BDC. Join BDC Chief Economist Pierre Cléroux who will give an economic update and address the expected timeline for different sectors to recover, and other experts who will discuss how to address the new operational and financial challenges that businesses face.
Register here: https://www.bdc.ca/en/articles-tools/entrepreneur-toolkit/webinars/pages/planning-recovery-restart-business-covid19.aspx?utm_source=facebook.com&utm_medium=socialmedia&utm_campaign=bdcsocial

Social Media for Small Business
Monday, May 25, 2020

Hosted by Digital Main Street. Social media can be a very powerful tool for business growth, but first you need to know what it is and how it works. In this fun and interactive workshop, we’ll look at the basics of today’s popular social media channels—including Facebook, YouTube, Twitter, Instagram, LinkedIn, and Pinterest—and decide which are right for you. You’ll develop a social media plan that will drive business results without a big investment of time and energy.
Register here: https://digitalmainstreet.ca/event/social-media-for-small-business-webinar/